Design Your New Businesses Signage With These 6 Factors In Mind
You’ve created a new business with an exciting brand that you hope will attract customers, but without eye-catching signage, will you even be able to entice them over the threshold?
With signage being the primary form of advertising for the majority of bricks-and-mortar businesses, getting it right is really important.
To help you design the right signage in Barrie for your new enterprise, here are six factors to keep in mind:
- Choice of colours
Powerful colour schemes can have an immediate impact on customers and what they think of your business, even before they’ve stepped inside the shop or building. With the right combinations, you can use colours to emphasize your brand name, and provide customers with basic, easy-to-read information about your company.
- Simple messaging
Only ever include what’s absolutely necessary in all of your signage, otherwise you risk losing the interest of the customer. Messages and captions should be succinct and in a readable font and size, that way customers can quickly and easily know exactly what to expect from your brand, without wasting their time or efforts.
- Use of a focal point
Typically, signage has text that’s centered, with visuals that are balanced, and shapes that are appealing to the eye and relevant to the brand. Balanced signs help customers focus on the message without their eyes, or their mind straying. You may find it helpful to use shapes of a basic geometric nature when laying out the initial design, so that you know where to place things before the final design is created.
- Customer appeal
Knowing who your target audience are should have a direct impact on the shape and style of your signage, as well as your choice of words and colours. Bold and bright colours with fun wording might be used to appeal to a younger audience, while a colour scheme that’s a little more sophisticated might be better suited for an older audience, along with wording that’s simpler and more direct.
Make sure you’ve fully understood who you’re targeting, before coming up with your final designs.
- Sizing
Depending on where it will be erected, you may need to invest in larger signage to enable passersby to read it easily. In general, exterior signage needs to be bigger with a larger and simpler font size so that it can easily be read at distance. Tall signage will attract more attention if it has to compete with other high structures, or if it needs to be visible from a nearby highway.
- Testing of the final design
Try out several different designs when creating your signage, and don’t be afraid to experiment. With help from local sign shops in Barrie, you can erect test signage to gauge the response from potential customers, and perfect your final design based upon your findings.
Designing signage for a business isn’t as easy as it might at first seem, and during the process, you might come up against a range of hurdles that make you rethink your design and strive to perfect it. But that’s okay, sometimes the best designs are ones that have been remastered a number of times, and when you work with an experienced signage company, experimenting is made easier thanks to their guidance and advice. What matters the most, is the impact a sign has on those that are seeing it, and that’s where your focus should remain.
